Good Article on Online TV Advertising
Digital Media June 23rd, 2008
Albert gave an interview to VideoNuze.com regarding Disney/ABC’s position on broadband video advertising. This is a pretty good article that boils down some key issues to basic terms.
There will certainly be some fascinating new dynamics for advertisers and broadcasters to contend with as a result of the proliferation of online video/TV, and I’ve got some theories as to what those changes will do to the industry, but I think it will take at least a couple years to see what happens.